The Indian innovation of missed call has become an integral
part of our life now. And as most of our innovations, we jugadu’s have found a
way to use this innovation to mint money. Though not many marketers have bid
their adieus to unsolicited calls and SMSs that drive the consumers crazy, the
missed call marketing will soon show the door to these practices.
How it works:
Missed call marketing is an opt-in form of marketing which
is free for the consumer. The Long number (something like 1800 *** ****) is communicated
to the consumer through the various advertisements. The consumer can give a
missed call on this number in order to acquire additional information about the
product/service. This information can be provided through a voice call or SMS
sent by the company to consumer at company’s expense.
Why it works:
Being an Indian, imagine yourself visiting a restaurant.
Which of the following scenarios will make you feel more comfortable?
Scenario 1: You
go up to the counter and ask the manager about the dishes. The manager may or
may not charge you for the information
