Though XOLO has stepped in the Indian mobile handset market quite recently, the prospects for the company look good.
In a hatke way, XOLO has already struck a 3 season regional marketing partnership deal with Liverpool FC. XOLO handsets are already giving a tough fight to bigwigs like Samsung and HTC. XOLO owes a part of this success to Micromax, as the later was the first to break the barrier for entry for regional players in the Indian smartphone market, which is growing ata booming rate of 229% year-on-year.
For the newest model launched by XOLO, the X900, they have released a series of print ads, focusing on the feature: Built In Translator
Advertiser: XOLO India
Agency: Mccann Erickson India Pvt Ltd
The ads are based on creative appeal and show one person turned into two via face painting. The basic message this ad is trying to convey is that "the built in translator in XOLO X900 makes translation as easy as speaking to yourself..."
The minimalistic design of the ad is in sync with the current trend. However, since it is an ad for a smart phone, only focusing on a single feature might not work well. I am hoping a series of ads will follow to highlight other features of XOLO X900.
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